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Fundamentals of Media Effects by Bruce W. Finklea, Jennings Bryant, Susan Thompson

Fundamentals of Media Effects

Bruce W. Finklea, Jennings Bryant, Susan Thompson

410 pages first pub 2001 (editions)

challenging informative reflective medium-paced
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Description

Mass media’s potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society...

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