Take a photo of a barcode or cover
291 pages • first pub 2008 (view editions)
ISBN/UID: 9780812974096
Format: Paperback
Language: English
Publisher: Random House Trade
Edition Pub Date: 05 January 2010
Description
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which peop...
Community Reviews
Content Warnings
291 pages • first pub 2008 (view editions)
ISBN/UID: 9780812974096
Format: Paperback
Language: English
Publisher: Random House Trade
Edition Pub Date: 05 January 2010
Description
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which peop...
Community Reviews
Content Warnings