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Emarketing Excellence: Planning and Optimizing Your Digital Marketing by Dave Chaffey, P.R. Smith

Emarketing Excellence: Planning and Optimizing Your Digital Marketing

Dave Chaffey, P.R. Smith

640 pages first pub 2005 (view editions)

nonfiction business informative lighthearted medium-paced
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Description

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A ...

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