The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life by George Ritzer, George Ritzer
The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

George Ritzer, George Ritzer

The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

George Ritzer, George Ritzer

288 pages first pub 1995 (editions)

nonfiction economics sociology challenging informative fast-paced
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The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts,...

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