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208 pages • missing pub info (editions)
ISBN/UID: 9780071408790
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 September 2003
Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executive...
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Content Warnings
208 pages • missing pub info (editions)
ISBN/UID: 9780071408790
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 September 2003
Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executive...
Community Reviews
Content Warnings