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ISBN/UID: 9780043011737
Format: Paperback
Language: English
Publisher: Unwin Hyman
Edition Pub Date: Not specified
Description
Prevailing economic theory presumes that agents act rationally when they make decisions, striving to maximize the efficient use of their resources. Psychology has repeatedly challenged the rational choice paradigm with persuasive evidence that peo...
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missing page info
ISBN/UID: 9780043011737
Format: Paperback
Language: English
Publisher: Unwin Hyman
Edition Pub Date: Not specified
Description
Prevailing economic theory presumes that agents act rationally when they make decisions, striving to maximize the efficient use of their resources. Psychology has repeatedly challenged the rational choice paradigm with persuasive evidence that peo...