Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts by Kunal Gupta, Piyush Kumar

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts

Kunal Gupta, Piyush Kumar

200 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help ...

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