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200 pages • missing pub info (view editions)
ISBN/UID: 9781606491935
Format: Paperback
Language: English
Publisher: Business Expert Press
Edition Pub Date: 10 March 2011
Description
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help ...
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200 pages • missing pub info (view editions)
ISBN/UID: 9781606491935
Format: Paperback
Language: English
Publisher: Business Expert Press
Edition Pub Date: 10 March 2011
Description
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help ...