Logos: Logo, Identity, Brand, Culture by Conway Lloyd Morgan
Logos: Logo, Identity, Brand, Culture

Conway Lloyd Morgan

Logos: Logo, Identity, Brand, Culture

Conway Lloyd Morgan

160 pages first pub 1998 (editions)

medium-paced
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Description

In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporat...

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