The Individualized Corporation: A Fundamentally New Approach to Management by Sumantra Ghoshal, Christopher A. Bartlett
The Individualized Corporation: A Fundamentally New Approach to Management

Sumantra Ghoshal, Christopher A. Bartlett

The Individualized Corporation: A Fundamentally New Approach to Management

Sumantra Ghoshal, Christopher A. Bartlett

missing page info Add in missing page information first pub 1997 (view editions)

nonfiction business informative medium-paced
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A ground-breaking book by two world class professors which argues the irresistible case for a new business strategy - one that is centred on corporate purpose and culture and not on the industrial machine. Using diverse and compelling examples THE...

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