The Power of Metaphor in the Age of Electronic Media by Lance Strate, Raymond Gozzi Jr.

The Power of Metaphor in the Age of Electronic Media

Lance Strate, Raymond Gozzi Jr.

295 pages first pub 1999 (editions)

informative medium-paced
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Description

This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electroni...

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