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208 pages • missing pub info (view editions)
ISBN/UID: 9780195040876
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 21 December 1989
Description
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking...
Community Reviews
Content Warnings
208 pages • missing pub info (view editions)
ISBN/UID: 9780195040876
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 21 December 1989
Description
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking...
Community Reviews
Content Warnings