Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice by Joe Duffy

Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice

Joe Duffy

192 pages first pub 2005 (editions)

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Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is sim...

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