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256 pages • first pub 2014 (editions)
ISBN/UID: 9781118835807
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 03 March 2014
Description
Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple us...
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256 pages • first pub 2014 (editions)
ISBN/UID: 9781118835807
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 03 March 2014
Description
Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple us...