Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Cees B. M. Van Riel, Charles J. Fombrun

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Cees B. M. Van Riel, Charles J. Fombrun

306 pages • missing pub info (view editions)

nonfiction business economics challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it...

Read more

Community Reviews

Loading...

Content Warnings

Loading...