Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage by Ron Morritt, Art Weinstein

Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Ron Morritt, Art Weinstein

236 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Get the competitive edge in a fierce market Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing f...

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