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Creating Relevance in a Time of Uncertainty by B. Brown, Andrea Coville

Creating Relevance in a Time of Uncertainty

B. Brown, Andrea Coville

246 pages missing pub info (view editions)

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Description

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior a...

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