Competition Demystified: A Radically Simplified Approach to Business Strategy by Bruce C.N. Greenwald, Judd Kahn

Competition Demystified: A Radically Simplified Approach to Business Strategy

Bruce C.N. Greenwald, Judd Kahn

416 pages • first pub 2005 (view editions)

nonfiction business economics informative slow-paced
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Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of compet...

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