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200 pages • missing pub info (editions)
ISBN/UID: 9781138013353
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 March 2017
Description
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relat...
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Content Warnings
200 pages • missing pub info (editions)
ISBN/UID: 9781138013353
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 March 2017
Description
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relat...
Community Reviews
Content Warnings