The Economics and Financing of Media Companies by Robert G. Picard

The Economics and Financing of Media Companies

Robert G. Picard

274 pages missing pub info (view editions)

nonfiction business economics medium-paced
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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firm...

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