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274 pages • missing pub info (view editions)
ISBN/UID: 9780823232567
Format: Hardcover
Language: English
Publisher: Fordham University Press
Edition Pub Date: 24 May 2011
Description
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firm...
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274 pages • missing pub info (view editions)
ISBN/UID: 9780823232567
Format: Hardcover
Language: English
Publisher: Fordham University Press
Edition Pub Date: 24 May 2011
Description
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firm...