Contemporary Marketing, 2015 Update by David L. Kurtz, Louis E. Boone

Contemporary Marketing, 2015 Update

David L. Kurtz, Louis E. Boone

670 pages first pub 2014 (editions)

nonfiction business informative lighthearted medium-paced
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CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This gr...

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