Marketing Matters: A Guide for Health Care Executives by Michael Calhoun, Richard K. Thomas
Marketing Matters: A Guide for Health Care Executives

Michael Calhoun, Richard K. Thomas

Marketing Matters: A Guide for Health Care Executives

Michael Calhoun, Richard K. Thomas

missing page info Add in missing page information first pub 2007 (editions)

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Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior ma...

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