Marketing Matters: A Guide for Health Care Executives by Richard K. Thomas, Michael Calhoun
Marketing Matters: A Guide for Health Care Executives

Richard K. Thomas, Michael Calhoun

Marketing Matters: A Guide for Health Care Executives

Richard K. Thomas, Michael Calhoun

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Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior ma...

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