Buying Styles: Simple Lessons in Selling the Way Your Customers Buys by Michael Wilkinson, Tierah Chorba, Richard Smith

Buying Styles: Simple Lessons in Selling the Way Your Customers Buys

Michael Wilkinson, Tierah Chorba, Richard Smith

158 pages missing pub info (editions)

nonfiction business economics
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Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers have individual "buying styles," and a one-size-fits-all approach--even your own--won't win them over. Bu...

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