Diffusion of Innovations by Nancy Singer Olaguera, Everett M. Rogers

Diffusion of Innovations

Nancy Singer Olaguera, Everett M. Rogers

576 pages first pub 1982 (editions)

nonfiction business sociology challenging informative slow-paced
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and ...

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