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246 pages • missing pub info (view editions)
ISBN/UID: 9780415672795
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 23 May 2013
Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analy...
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246 pages • missing pub info (view editions)
ISBN/UID: 9780415672795
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 23 May 2013
Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analy...