The Psychology of Price by Leigh Caldwell

The Psychology of Price

Leigh Caldwell

248 pages first pub 2015 (view editions)

challenging informative medium-paced
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How to Use Price to Increase Demand, Profit and Customer SatisfactionFor any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, ...

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