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416 pages • missing pub info (editions)
ISBN/UID: 9781473951976
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 12 February 2018
Description
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive ...
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Content Warnings
416 pages • missing pub info (editions)
ISBN/UID: 9781473951976
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 12 February 2018
Description
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive ...
Community Reviews
Content Warnings