Promijeniti mišljenje : Umijeće i znanost o mijenjanju našeg i mišljenja tuđih ljudi by Howard Gardner

Promijeniti mišljenje : Umijeće i znanost o mijenjanju našeg i mišljenja tuđih ljudi

Howard Gardner

263 pages first pub 2004 (editions)

nonfiction business psychology informative slow-paced
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Description

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in ...

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