Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketpl by Markus Baum, Marco Hackstein, Marcel Mehling

Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketpl

Markus Baum, Marco Hackstein, Marcel Mehling

56 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Son...

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