PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge

PR 2.0: New Media, New Tools, New Audiences

Deirdre Breakenridge

304 pages first pub 2008 (editions)

nonfiction business reference informative slow-paced
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Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how co...

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