The Rule of Three: Surviving and Thriving in Competitive Markets by Raj Sisodia, Jagdish N. Sheth

The Rule of Three: Surviving and Thriving in Competitive Markets

Raj Sisodia, Jagdish N. Sheth

288 pages first pub 2001 (editions)

nonfiction business informative medium-paced
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Description

Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indi...

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