Media U: How the Need to Win Audiences Has Shaped Higher Education by Mark Garrett Cooper, John Marx

Media U: How the Need to Win Audiences Has Shaped Higher Education

Mark Garrett Cooper, John Marx

352 pages • first pub 2018 (editions)

informative reflective medium-paced
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Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are me...

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