There Is No B2B or B2c: It's Human to Human #h2h by Bryan Kramer

There Is No B2B or B2c: It's Human to Human #h2h

Bryan Kramer

68 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like...

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