The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage by Steve Phillips, Stephan Gans, Ryan Barry

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage

Steve Phillips, Stephan Gans, Ryan Barry

208 pages • missing pub info (editions)

nonfiction business
Powered by AI (Beta)
Loading...

Description

Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizat...

Read more

Community Reviews

Loading...

Content Warnings

Loading...