The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage by Steve Phillips, Stephan Gans, Ryan Barry

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage

Steve Phillips, Stephan Gans, Ryan Barry

208 pages • missing pub info (view editions)

nonfiction business
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Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizat...

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