Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Philip Kotler, Nancy Lee

307 pages • first pub 2004 (editions)

nonfiction business economics informative medium-paced
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Description

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy L...

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