MKTG 14 by Carl McDaniel, Charles W. Lamb Jr., Charles W. Lamb Jr., Joe F. Hair

missing page info Add in missing page information first pub 1992 (editions)

informative lighthearted medium-paced
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Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design ma...

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