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144 pages • missing pub info (view editions)
ISBN/UID: 9780486836584
Format: Paperback
Language: English
Publisher: Dover Publications
Edition Pub Date: 16 October 2019
Description
Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates ...
Community Reviews
Content Warnings
144 pages • missing pub info (view editions)
ISBN/UID: 9780486836584
Format: Paperback
Language: English
Publisher: Dover Publications
Edition Pub Date: 16 October 2019
Description
Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates ...
Community Reviews
Content Warnings