The Persuasive Power of Campaign Advertising by Travis N. Ridout, Michael M. Franz
The Persuasive Power of Campaign Advertising

Travis N. Ridout, Michael M. Franz

The Persuasive Power of Campaign Advertising

Travis N. Ridout, Michael M. Franz

missing page info Add in missing page information first pub 2011 (editions)

politics informative reflective slow-paced
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Description

"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns an...

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