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678 pages • missing pub info (editions)
ISBN/UID: 9781542547246
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 10 February 2017
Description
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose ...
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678 pages • missing pub info (editions)
ISBN/UID: 9781542547246
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 10 February 2017
Description
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose ...
Community Reviews
Content Warnings