Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design by Todd Wilkens, Brandon Schauer, Peter Merholz

Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

Todd Wilkens, Brandon Schauer, Peter Merholz

178 pages • first pub 2008 (editions)

nonfiction business design technology informative medium-paced
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To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begi...

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