Visual and Multimodal Communication: Applying the Relevance Principle by Charles Forceville

Visual and Multimodal Communication: Applying the Relevance Principle

Charles Forceville

312 pages missing pub info (editions)

nonfiction art technology informative medium-paced
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Description

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoke...

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