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312 pages • missing pub info (view editions)
ISBN/UID: 9780190845230
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 06 August 2020
Description
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoke...
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312 pages • missing pub info (view editions)
ISBN/UID: 9780190845230
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 06 August 2020
Description
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoke...