Communication and Persuasion: Central and Peripheral Routes to Attitude Change by John T. Cacioppo, Richard E. Petty

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

Springer Social Psychology

John T. Cacioppo, Richard E. Petty

264 pages • missing pub info (view editions)

nonfiction health psychology challenging informative medium-paced
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It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each o...

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