Imolp Customer Focus by The Institute of Management, Lewis, Melanie Allen
Imolp Customer Focus

The Institute of Management, Lewis, Melanie Allen

96 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational a...

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