If Then: How One Data Company Invented the Future by Jill Lepore

If Then: How One Data Company Invented the Future

Jill Lepore

415 pages first pub 2020 (editions)

nonfiction history politics technology challenging informative slow-paced
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'Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore r...

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