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284 pages • missing pub info (editions)
ISBN/UID: 9780415314176
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 19 June 2004
Description
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant internationa...
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284 pages • missing pub info (editions)
ISBN/UID: 9780415314176
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 19 June 2004
Description
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant internationa...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.