Jimmy Carter and the Birth of the Marathon Media Campaign by Amber Roessner

Jimmy Carter and the Birth of the Marathon Media Campaign

Media and Public Affairs

Amber Roessner with Robert Mann

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nonfiction history politics informative reflective medium-paced
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With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public offi...

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