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360 pages • first pub 2000 (view editions)
ISBN/UID: 9780538850506
Format: Paperback
Language: English
Publisher: Thomson South-Western
Edition Pub Date: 01 November 2000
Description
The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commenta...
Community Reviews
Content Warnings
360 pages • first pub 2000 (view editions)
ISBN/UID: 9780538850506
Format: Paperback
Language: English
Publisher: Thomson South-Western
Edition Pub Date: 01 November 2000
Description
The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commenta...
Community Reviews
Content Warnings