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240 pages • first pub 2008 (editions)
ISBN/UID: 9781847940131
Format: Paperback
Language: English
Publisher: Random House Business Books
Publication date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...
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240 pages • first pub 2008 (editions)
ISBN/UID: 9781847940131
Format: Paperback
Language: English
Publisher: Random House Business Books
Publication date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...