Repackaging Christianity: Alpha and the Building of a Global Brand by Andrew Atherstone
Repackaging Christianity: Alpha and the Building of a Global Brand
—
Andrew Atherstone
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Repackaging Christianity: Alpha and the Building of a Global Brand

Andrew Atherstone

320 pages • missing pub info (editions)

challenging emotional reflective medium-paced
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Alpha's presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, Repackaging Christianity tells, for the first time the full accounts of Gumbel's drama...

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