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240 pages • first pub 2002 (editions)
ISBN/UID: 9781578512447
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy offic...
Community Reviews
Content Warnings
240 pages • first pub 2002 (editions)
ISBN/UID: 9781578512447
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy offic...
Community Reviews
Content Warnings