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224 pages • first pub 2000 (editions)
ISBN/UID: 9780273650232
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
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224 pages • first pub 2000 (editions)
ISBN/UID: 9780273650232
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.