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Cluetrain Manifesto by Christopher Locke, Christopher Locke, David Weinberger, Doc Searls

224 pages first pub 2000 (view editions)

nonfiction business informative reflective slow-paced
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Description

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

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